# YIPSMS > YIPSMS is a pay-as-you-go bulk SMS & MMS marketing platform for any website — send text campaigns, grow subscribers with popups, and track every click. SMS from $0.032/segment, MMS from $0.055/segment. No contracts, no monthly fees. ## Pages - [Home](/): YipSMS native Shopify app — Scratch-to-Win popups, abandoned cart automations, AI campaigns, pricing calculator with Free/Gold/Premium plans. - [Web app](/webapp): YIPSMS Web App for any website — bulk SMS & MMS sending, subscriber popups, analytics, pay-as-you-go pricing. - [Features](/features): Bulk SMS/MMS, scheduling, opt-in popups, trackable short links, 10DLC registration, webhooks, API. - [Pricing](/pricing): $0.032 per SMS segment, $0.055 per MMS segment. Cost calculator and FAQ. - [Use cases](/use-cases): How retail, real estate, political, and customer messaging teams use YIPSMS. - [About](/about): Company story — founded 2020, 5,000+ brands, 300M+ texts delivered. - [Blog](/blog): SMS marketing guides and playbooks. ## Blog - [Bulk SMS Marketing Guide](/blog/bulk-sms-marketing-guide): Complete 2026 guide to bulk SMS — strategy, list growth, compliance, pricing. - [SMS vs MMS Pricing Explained](/blog/sms-vs-mms-pricing-explained): When MMS ($0.055/segment) pays back vs SMS ($0.032/segment). - [10DLC Registration Guide](/blog/10dlc-registration-guide): What 10DLC is, what it costs, and how to register. - [TCPA Compliance Checklist](/blog/tcpa-compliance-checklist): Consent, opt-outs, quiet hours, and records. - [SMS Marketing for Retail](/blog/sms-marketing-for-retail): 12 campaigns that drive retail revenue. - [Political SMS Texting Guide](/blog/political-sms-texting-guide): GOTV, fundraising, volunteer recruitment, rapid response. - [SMS Marketing for Real Estate](/blog/sms-marketing-for-real-estate): New listings, open houses, lead follow-up, price drops.