SMS Marketing for Real Estate Agents and Brokerages

Real estate runs on speed. The agent who replies in five minutes wins the lead 9 times out of 10. SMS is the only channel that consistently delivers that kind of response time at scale — and MMS lets you put the property photo in front of the buyer at the exact moment they're deciding.

Five campaigns every brokerage should run

• New listing alerts — MMS with the hero photo, address, and price, sent to matching saved-search subscribers.
• Open house invites — 48 hours and 2 hours before, with a Google Maps link.
• Price-drop notifications — for buyers who saved or toured a listing.
• Lead follow-up sequences — automatic SMS within 5 minutes of any web inquiry.
• Post-close check-ins — six-month and one-year touchpoints for referral generation.

Why MMS earns its keep here

A property photo in the message body lifts response rates dramatically — often 2–3× versus plain text. At $0.055 per MMS, a 500-buyer list costs $27.50 to reach. One showing covers it many times over.

Compliance the broker version

Capture opt-in at the saved-search signup step with explicit SMS language. Include "Reply STOP" on every message. Use a registered 10DLC number — most MLS-integrated dialers do not, which is why agent texts often fail to deliver.

What it costs

A typical agent sends 50–150 messages per month. At YIPSMS rates that's $2–8 per agent per month plus campaign sends. See the calculator on the pricing page and real-estate templates in features.