Blog
Insights on bulk SMS & MMS
Practical guides on SMS marketing strategy, MMS pricing, 10DLC registration, and TCPA compliance — written by the team behind YIPSMS.
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SMS vs MMS Pricing Explained: When to Pay Extra for Media
How SMS and MMS pricing actually works, what a segment is, and the campaigns where paying $0.055 for MMS beats paying $0.032 for SMS.
10DLC Registration: A Plain-English Guide for SMS Senders
What 10DLC is, why every US sender needs it, what it costs, and how YIPSMS handles the registration for you.
TCPA Compliance Checklist for SMS Marketers
A practical TCPA checklist for bulk SMS marketers — consent, opt-outs, quiet hours, and the records that protect you in a dispute.
SMS Marketing for Retail: 12 Campaigns That Drive Revenue
Twelve proven SMS and MMS campaigns retail brands run to drive in-store traffic, online sales, and repeat purchases.
Political SMS Texting: A Campaign Manager's Playbook
How modern political campaigns use SMS for GOTV, fundraising, volunteer recruitment, and rapid response — with compliance baked in.
SMS Marketing for Real Estate Agents and Brokerages
How real estate teams use SMS and MMS for new listings, open houses, lead follow-up, and price drops — with templates that close more deals.